Services
Web design, SEO and AI search, integrations, branded email and phone automation for small businesses in Greater Boston
Whether you run a spa, a construction company, a restaurant or a storefront, the fundamentals are the same. Pick one service or combine them. Everything is quoted up front and built so you own it.
What’s included
- Responsive design for phones, tablets and desktops
- Service pages structured around real search terms
- Contact and quote request forms, linked to your existing booking page
- Embedded booking, online stores and payments reviewed case by case and quoted separately
- Copywriting and on-page SEO for every page
- Speed, accessibility and cross-device testing before launch
- Training so you can edit content yourself
What’s included
- Technical audit: crawl errors, redirects, duplicate pages and indexing rules
- Structured data written for Google and AI answer tools
- Pages built to be understood and recommended by ChatGPT, Gemini and Google AI Overviews
- Service, treatment and FAQ pages linked the way people search
- Town landing pages with real local detail, not copy-paste
- Google Business Profile and consistent directory listings
- Keyword research in English, Portuguese and Spanish
- Before-and-after ranking maps across your service area
What’s included
- CRM setup and customer list cleanup
- Automated Google review requests after each visit
- Welcome, reminder and win-back email sequences
- Integration with Vagaro, Square, Calendly and similar
- New-client offers and tracking
What’s included
- Google Ads on search and Maps with location and schedule targeting
- Meta Ads on Facebook and Instagram for local audiences
- Retargeting people who visited your site but didn’t book
- Conversion tracking for calls, forms and bookings on both platforms
- Negative keyword, audience and budget management
- Name, address and phone consistency across listings
- One monthly spend and results summary across Google and Meta
What’s included
- Branded email on your own domain, like you@yourbusiness.com
- Cloud phone system built on GoTo Connect
- Automated answering that greets every caller, day or night
- Callers can hear hours and location, leave a message or page a staff member
- Every missed call answered automatically by text message
- Optional menus in Spanish, Portuguese and other languages
- Ongoing phone and email support
Case study
See the live site at vitalisluxespa.com ↗
Vitalis Luxe Spa: from new business to local leader in five months
Vitalis opened in Medford in March 2026 as a new, single-location skincare studio with no search history, competing against hundreds of established spas across Greater Boston. Five months later, by August 2026:
#1 of 57
for “facial spa” within about two miles, top 3 at 72% of points scanned
#1 of 76
for “spa” in the same area
6 of 11
tracked searches in the top 3 across a 64-square-mile metro area, against 120 to 390 competitors each
Source: geo-grid ranking scans, August 2026.
The approach: compete everywhere people search
Search is now three separate systems: Google’s regular results, the map listings and AI answers from tools like ChatGPT. Most businesses only compete in one. We built for all three.
- Technical foundation
Full site crawls and Google error reports, a validated redirect map of 167 rules, broken links and duplicate pages cleaned up, and clear indexing rules. - Structured data for Google and AI
Services, prices, credentials and service area coded directly into the site, so search engines and AI tools can read it without running scripts. - Built around how people search
A page for every service, treatment, skin concern and skin type, plus FAQs and a blog, all linked together. - Beyond the home town
Pages built for 14 surrounding towns with local landmarks, directions and Census-informed services, plus Spanish and Portuguese pages. - Map listings and directories
A fully optimized Google Business Profile, the same details across about 30 directories, Bing presence and a review program. - Searches into bookings
Online booking on every page, opening straight to the relevant service, with offers and ratings managed in one place. - Measurement
Ranking maps scanned across the region before and after changes, plus Google and Bing search data. - Discipline
One source of truth for services and prices, a documented knowledge base, and nothing claimed until it is tested.
Site health, measured: 77 to 94
Our Technical SEO Review scores a site on technical setup, content, speed and mobile. At launch the foundation was strong but the content lagged. Seven months later, content scored 96 and the site ranked first of five nearby spas on the same checks.
65 → 96
Content SEO
+23
points above the local median
This is the same report every client receives, re-run on a schedule so progress is measured, not assumed.
Owning the home zone
“Facial spa,” 25 points within about two miles: #1 of 57 businesses, top 3 at 72% of points.
Reaching across the metro
“Spa packages,” 81 points over 64 square miles: 3rd of 172 businesses, ranking from Woburn and Stoneham to Saugus.
Google Maps geo-grid scans, August 22, 2026. Numbers show the rank position at each point; 20 means not in the top 20.
AI search
Recommended first by Google’s AI
Ask Google about hydrodermabrasion in Medford and its AI Overview names Vitalis Luxe Spa first, quoting the treatment details, prices and new-client offer straight from the website.
On the map listings the same treatment still ranked 18th in August. AI search is a separate channel with its own rules, and the structured data built into the site is what earned the top spot there.
Google AI Overview, October 30, 2026.
Plans and pricing
Start with a website build, then keep it growing with a monthly plan. Prices are on the page, and you own everything we build.
Not sure which service you need?
Start with a free audit. We will tell you what to fix first, even if you do it yourself.