FAQ
Frequently asked questions about Antochi Digital in Greater Boston
Straight answers about websites, SEO and AI search, ads, email and phones for small businesses.
General
What does Antochi Digital do?
We handle the technology a small business needs to win customers: websites, SEO and AI search, Google and Meta Ads, integrations, branded email and business phones. One team, one plan, one point of contact.
What kinds of businesses do you work with?
All kinds of small businesses. We build for spas and salons, contractors, restaurants, retail storefronts, e-commerce brands and service providers; the systems work the same way across industries.
Where are you located, and do you only work locally?
We are based in Wakefield, Massachusetts, and serve small businesses across the Greater Boston area. Most work is done remotely, so we can support businesses anywhere in the US.
Do I have to sign a long-term contract?
No long-term contract. Every monthly plan has a 3-month minimum, because search results take that long to build. After that, plans run month to month, and you can cancel with 30 days’ notice before your next renewal date.
Who owns my website, domain and phone number?
You do. Your domain, website content and phone number are registered in your name, and you can take them with you at any time.
Do you use these systems yourselves?
Yes. We run our own storefront and e-commerce businesses on the same website, search, email and phone setup we offer clients, so every tool is tested before you pay for it.
Websites
How long does a new website take?
Most small business sites launch in 6 weeks from the day we receive your content and photos.
Will my website work on phones?
Yes. Every site we build adapts to phones, tablets and desktops, and we test each one across devices before launch.
Can you fix my existing website instead of replacing it?
Yes. If your current site is sound, we improve its speed, content and SEO rather than rebuilding it.
Can customers book or buy directly on my site?
It depends on the tools you use. Every site includes contact and quote request forms, and we can link your Book Now buttons to the booking page you already have. Embedding a booking system, adding an online store or taking payments on your site depends on your platform and software, so we review your setup first, tell you honestly whether it can be done, and quote it as a separate project.
SEO and AI search
What is AI search, and why does it matter?
AI search is when customers ask ChatGPT, Google’s AI Overviews, Gemini or Perplexity for a recommendation instead of scrolling results. We structure your site and listings so these tools can read and cite your business, alongside regular Google rankings.
What is the difference between SEO and AEO?
SEO helps you rank in Google’s regular results and map listings. AEO, answer engine optimization, helps AI tools understand and recommend you. Most of the work overlaps, and we do both.
How long does SEO take to work?
Google Business Profile improvements often show within weeks; organic rankings usually build over three to six months. Vitalis Luxe Spa opened in March 2026 and was #1 for “facial spa” in its area by August.
How do you measure results?
With ranking maps scanned across your service area before and after changes, plus Google and Bing search data. We report monthly in calls, bookings and rankings.
Google and Meta Ads
Do you run ads?
Yes. We set up and manage Google Ads and Meta (Facebook and Instagram) Ads, and report on cost per lead, not just clicks.
Is ad spend included in your fee?
No. Ad spend is paid directly to Google or Meta, so you always see exactly what the platforms charge. Management is $400 to set up and $500 a month for up to $2,000 in ad spend, then 15% of spend, with a $750 monthly ad spend minimum.
Email and phones
What is branded business email?
An email address on your own domain, like you@yourbusiness.com. It looks more professional than a free webmail address and stays with the business when staff change.
How does automated call answering work?
When you cannot pick up, the system answers for you: callers hear your hours and location, can leave a message, or can page a staff member. Missed calls get an automatic text back so the customer is not lost.
Can I keep my current phone number?
Yes. We transfer your existing number to the new system, usually with no interruption to service.
Do I need new phones?
No. The system works on mobile phones, computers and standard desk phones.
Can the phone menu speak other languages?
Yes, as an option. We can build menus in English plus other languages your customers speak.
Getting started
How much does it cost?
Rebuilding your existing site is $1,500 and a new site from scratch is $2,200, both up to 6 pages and the same price with or without a monthly plan. Optimizing an existing site is $750, and monthly search plans start at $349. See plans and pricing.
When can I reach you?
Any time by phone, text or email. Our automated answering takes every call and texts back right away, and edit requests are turned around within your plan’s window. Calls and consultations are by appointment, including evenings and weekends, so you can talk when your own business is closed.
What is the difference between the monthly plans?
How much gets done each month and how fast. Essentials ($349) covers upkeep plus 1 search fix a month, Growth ($649) adds 2 new pages and review requests, and Accelerate ($999) doubles the work with competitor tracking and a monthly call. Edit requests are turned around in 5, 3 or 2 business days. Phones, email, integrations and ads are add-ons on any plan.
How do I get started?
Book a free check-up or call (857) 314-0007. We review your website, search visibility and call handling and send you a plain-English report.
Still have a question?
Call (857) 314-0007 or email info@antochidigital.com. Or start with a free check-up of your website, search visibility and call handling.